How AI, Machine Learning and Automation will Impact Business in 2018 and Beyond
This post was guest-authored by Tara Callinan and Jenneva Vargas from Accelo We are living in exciting and innovative times with futuristic technology literally at our fingertips. But for the longest time, small to medium sized businesses...
7 Types of technologies that will help you get an edge in sales
Developing a strong sales team without the right tools is an impossible task. With so many companies fighting you for every single lead, you need to do as much as possible to give your sales staff an edge. Here are seven types of technology...
Raising the Bar for Ecommerce: The Omni-Channel Approach to Customer Experience
In the last decade, the growing adoption of ecommerce has been swift–and ruthless. Huge retail market players like Best Buy and Toys R’ Us are shutting down huge chunks of their physical locations due to plummeting revenue. Not...
What Every Business Person Should Know About IT Sales & Marketing Tools
With well over 1,000 technology vendors trying to sell some type of marketing technology in more than 40 categories, it’s no wonder that marketing specialists often describe themselves as feeling ‘overwhelmed’. To be sure, the...
5 Errores que cualquier retail debe evitar para su canal de eCommerce
Se ha hablado mucho del crecimiento del eCommerce, del incremento de competencia y el crecimiento de rentabilidad que tu compañía puede alcanzar. El 2021 será un año clave para la industria; solo las marcas que tengan la visión...
Demystifying eCommerce.
eCommerce is now a reality! During the past two years, the eCommerce ecosystem has grown exponentially; companies have been increasingly trusting on digital strategies. Entrepreneurs and technological platforms develop tech solutions...
VTEX vs Shopify
VTEX and Shopify are two of the most popular eCommerce platforms. I will explain some of the differences between one and other. At MagmaLabs we use both, so we have to be very objective when it comes to defining which platform will...
3 eCommerce platforms for retailers
Non-store retailing continues strengthening worldwide, and according to Euromonitor analyst, Amanda Bourlier, in 2021 sales for more than 200 billion dollars will be recorded in this line of business. It is a double challenge for businesses...