Raising the Bar for Ecommerce: The Omni-Channel Approach to Customer Experience
In the last decade, the growing adoption of ecommerce has been swift–and ruthless. Huge retail market players like Best Buy and Toys R’ Us are shutting down huge chunks of their physical locations due to plummeting revenue. Not...
How a CRM can improve your eCommerce sales teams’ productivity
CRM software was heralded as an innovative way to help businesses better manage their sales pipeline and customer relationships. Unfortunately, its launch was accompanied by a host of new challenges: Configuration was complex, implementation...
VTEX vs Shopify
VTEX and Shopify are two of the most popular eCommerce platforms. I will explain some of the differences between one and other. At MagmaLabs we use both, so we have to be very objective when it comes to defining which platform will...
3 plataformas de ecommerce para retailers
El formato non-store retailing sigue fortaleciéndose a nivel mundial y de acuerdo con la analista de Euromonitor, Amanda Bourlier, en 2021 se registrarán más de 200,000 millones de dólares en ventas en este rubro. Para los negocios...
Adding Payment Method VTex Store
VTex! One of the very cool integrations that VTex includes, straight out of the box is that there are many different method payments you can add to your store. In this article, I will be explaining step by step how to setup a payment...
5 Easy Steps to Implement Scrum in Ecommerce Development
Things move fast in the ecommerce industry so it’s important to follow a development process that ensures a constant prototype evaluation and a good collaboration between the team.
What is Scrum? Why should you care?
Scrum is the most popular set of practices that are used in Agile Methodology to develop a product faster with the continuous improvement of its prototype.