Importing fonts the right way
Why would I need to import a font to my website? Sometimes the design team sends you an awesome mockup for a brand new – great looking app, so you need to put all your coding skills to work to make this idea become reality. You...
VTEX vs Shopify
VTEX and Shopify are two of the most popular eCommerce platforms. I will explain some of the differences between one and other. At MagmaLabs we use both, so we have to be very objective when it comes to defining which platform will...
Simple SEO Tactics for Shopify Stores
SEO is a long-term play, but it’s worth it. It can help businesses rank higher in Google for their related keywords, which provides a competitive advantage. It provides higher visibility and a sense that the business is “more important”...
AARRR Metrics Framework for e-commerce
AARRR Metrics for e-commerce The AARRR startup metrics model developed by Dave Mcclure is a collection of metrics and techniques that handles real growth combined with the power of data analysis. These 5 metrics represent all of the...
Shopify Theme Staging
This post is about how to create a "staging" environment for making changes to your Shopify theme. This can be useful to avoid the awful truth of having to do it _in the flesh or the painful and tedious process of modifying,...