5 Points to implement an eCommerce
We have seen a lot of times the great success of national and international companies which dare to venture into the ecommerce world, but, what makes the difference between a successful and unsuccessful ecommerce? It is a good question...
The psychology of persuasion & Social Commerce
“In the decision-making process, we do not really use all the information available” Everyday society is exposed to persuasive psychological tactics, which are apparent in such professions as salesman, and waiters among others...
The importance of IT to the business sector
The importance of IT to every sector including the business sector in today’s world cannot be overstated. It is a vital asset and if channeled correctly can take your business to the pinnacle. There aren’t a lot of businesses these...
Ecommerce and today’s technology – A developer’s perspective.
The past 10 years of this millennium has ushered an era like none witnessed before in the industry of ecommerce. Today’s modern and state-of-the-art technology has played a tremendous role in taking ecommerce trends 2018 to the zenith...
VTex Speed Configuration
VTex is a SAAS E-commerce platform that has tons of modules that help out with the implementation of your site. For the front-end there is the CMS (Content Management System) module which is really useful. Here you can modify anything...
How AI, Machine Learning and Automation will Impact Business in 2018 and Beyond
This post was guest-authored by Tara Callinan and Jenneva Vargas from Accelo We are living in exciting and innovative times with futuristic technology literally at our fingertips. But for the longest time, small to medium sized businesses...
Five mistakes any retailer should avoid in their eCommerce channel.
There’s been a lot of talk about the growth of eCommerce and the increase in competition and rentability your company can reach. 2021 is going to be a key year for the industry. Only those companies that have the vision to grow...
How a CRM can improve your eCommerce sales teams’ productivity
CRM software was heralded as an innovative way to help businesses better manage their sales pipeline and customer relationships. Unfortunately, its launch was accompanied by a host of new challenges: Configuration was complex, implementation...
Demystifying ecommerce.
Ecommerce is now a reality! During the past two years, the ecommerce ecosystem has grown exponentially; companies have been increasingly trusting on digital strategies. Entrepreneurs and technological platforms develop tech solutions...
VTEX vs Shopify
VTEX and Shopify are two of the most popular eCommerce platforms. I will explain some of the differences between one and other. At MagmaLabs we use both, so we have to be very objective when it comes to defining which platform will...