How AI, Machine Learning and Automation will Impact Business in 2018 and Beyond
This post was guest-authored by Tara Callinan and Jenneva Vargas from Accelo We are living in exciting and innovative times with futuristic technology literally at our fingertips. But for the longest time, small to medium sized businesses...
Five mistakes any retailer should avoid in their eCommerce channel.
There’s been a lot of talk about the growth of eCommerce and the increase in competition and rentability your company can reach. 2021 is going to be a key year for the industry. Only those companies that have the vision to grow...
How a CRM can improve your eCommerce sales teams’ productivity
CRM software was heralded as an innovative way to help businesses better manage their sales pipeline and customer relationships. Unfortunately, its launch was accompanied by a host of new challenges: Configuration was complex, implementation...
Demystifying eCommerce.
eCommerce is now a reality! During the past two years, the eCommerce ecosystem has grown exponentially; companies have been increasingly trusting on digital strategies. Entrepreneurs and technological platforms develop tech solutions...
VTEX vs Shopify
VTEX and Shopify are two of the most popular eCommerce platforms. I will explain some of the differences between one and other. At MagmaLabs we use both, so we have to be very objective when it comes to defining which platform will...
3 eCommerce platforms for retailers
Non-store retailing continues strengthening worldwide, and according to Euromonitor analyst, Amanda Bourlier, in 2021 sales for more than 200 billion dollars will be recorded in this line of business. It is a double challenge for businesses...
What’s Vtex?
VTEX is one of the best well-known Ecommerce platforms in LATAM because of its exponential growth in the last years. It offers many advantages over other alternatives, for example: Its implementation is easier than other platforms...
3 Common mistakes while migrating an Online Store
Once you’ve decided to migrate from one platform to another, it is essential for you to know what difficulties may arise. Keep in mind that if you are going to make a change, it is because the new platform will give you a better...