IRCE recap: Experimental retail, ecommerce UX and personas creation
One of the things I like about working at MagmaLabs is the possibility to travel and attend conferences. I think it’s a good way to learn and share your knowledge with others, which is obviously the motivation for most of the...
RailsConf 2017 Adventure
Hello, I want to talk to you about my visit to the city of Phoenix Arizona, where I was attending RailsConf 2017. Well, I want to begin by saying that this was my first international conference, I had never attended one of such magnitude...
What is VTEX platform and why should you migrate your ecommerce to it?
Recently our Ecommerce Consultancy partnered with VTEX True Cloud Commerce, and we have discovered that it’s one of the most powerful digital ecommerce platforms on the market.
Fixing Rspec and Cucumber random failures in your Continuous Integration Service
Sometimes when you have a large test suite chances are that some of them fail randomly and when this happen you would not want to re run everything again so here it is the configuration I used to have for Rspec and cucumber in order...
Simple SEO Tactics for Shopify Stores
SEO is a long-term play, but it’s worth it. It can help businesses rank higher in Google for their related keywords, which provides a competitive advantage. It provides higher visibility and a sense that the business is “more important”...
4 Best Practices for Mobile UX Design
What is the best UX practice when you need to create a mobile design?…no, adaptive and responsive isn’t the answer, you can use that, but it isn’t the best practice.
5 Expert Tips to Increase Ecommerce Traffic and Conversion Rates
As an Expert Ecommerce Consultancy, we know how important is to achieve your business goals after the launch of your site. You can have the best platform and the best features integrated to your online store, but if you don’t have...
How to apply Design Thinking in product development
Who hasn’t heard about Design Thinking? And is that in recent years it has taken popularity and great importance in IT companies. There is no innovation event or meeting in which this term isn’t used. But what is it about...