How a CRM can improve your eCommerce sales teams’ productivity
CRM software was heralded as an innovative way to help businesses better manage their sales pipeline and customer relationships. Unfortunately, its launch was accompanied by a host of new challenges: Configuration was complex, implementation...
A nice way to handle SASS color variables
After learning a lot of CSS and SASS techniques, methodologies and architectures for the past two years, I got to liked them. Each of them can be applied depending on your project needs. A common factor among all of these is the way...
Setup your CI and CD for React Native Part 1
What is Continuous Integration and Continuous Delivery? Continuous Integration (CI) and Continuous Delivery (CD) are now necessary concepts to develop a mobile application. Continuous Integration allows you to make sure your application...
Demystifying ecommerce.
Ecommerce is now a reality! During the past two years, the ecommerce ecosystem has grown exponentially; companies have been increasingly trusting on digital strategies. Entrepreneurs and technological platforms develop tech solutions...
Importing fonts the right way
Why would I need to import a font to my website? Sometimes the design team sends you an awesome mockup for a brand new – great looking app, so you need to put all your coding skills to work to make this idea become reality. You...
VTEX vs Shopify
VTEX and Shopify are two of the most popular eCommerce platforms. I will explain some of the differences between one and other. At MagmaLabs we use both, so we have to be very objective when it comes to defining which platform will...
Generating documentation with Rspec Rails Swagger
Keeping the documentation updated while the API has been developed is one of the most demanding tasks regardless of the language that you’ve selected for your backend. There are many tools for managing and keeping your documentation...
A Basic Guide to UX Competitor Analysis
When we launch a product, we expect a certain level of success. But we need a point of comparison to understand what are the metrics with which we can measure that success. A starting point is to explore the market before starting...