The psychology of persuasion & Social Commerce
“In the decision-making process, we do not really use all the information available” Everyday society is exposed to persuasive psychological tactics, which are apparent in such professions as salesman, and waiters among others...
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The power of scalability
User Experience applied on Quality Assurance
Before I started working at this company as a QA tester, I worked as a graphic designer doing some editorial content. At that time, I thought being a QA wouldn’t be that different from being a designer and that the same principles...
Importing fonts the right way
Why would I need to import a font to my website? Sometimes the design team sends you an awesome mockup for a brand new – great looking app, so you need to put all your coding skills to work to make this idea become reality. You...
A Basic Guide to UX Competitor Analysis
When we launch a product, we expect a certain level of success. But we need a point of comparison to understand what are the metrics with which we can measure that success. A starting point is to explore the market before starting...
IRCE recap: Experimental retail, ecommerce UX and personas creation
One of the things I like about working at MagmaLabs is the possibility to travel and attend conferences. I think it’s a good way to learn and share your knowledge with others, which is obviously the motivation for most of the...
4 Best Practices for Mobile UX Design
What is the best UX practice when you need to create a mobile design?…no, adaptive and responsive isn’t the answer, you can use that, but it isn’t the best practice.
How to apply Design Thinking in product development
Who hasn’t heard about Design Thinking? And is that in recent years it has taken popularity and great importance in IT companies. There is no innovation event or meeting in which this term isn’t used. But what is it about...
What Is a Product Design Sprint and How-To Develop It
When embarking on the development of a new business it’s hard to know if the business idea and solution are the right ones. To mitigate risk and increase the likelihood of a product’s success in real market conditions you need...