What Every Business Person Should Know About IT Sales & Marketing Tools
With well over 1,000 technology vendors trying to sell some type of marketing technology in more than 40 categories, it’s no wonder that marketing specialists often describe themselves as feeling ‘overwhelmed’. To be sure, the...
How a CRM can improve your eCommerce sales teams’ productivity
CRM software was heralded as an innovative way to help businesses better manage their sales pipeline and customer relationships. Unfortunately, its launch was accompanied by a host of new challenges: Configuration was complex, implementation...
Demystifying eCommerce.
eCommerce is now a reality! During the past two years, the eCommerce ecosystem has grown exponentially; companies have been increasingly trusting on digital strategies. Entrepreneurs and technological platforms develop tech solutions...
VTEX vs Shopify
VTEX and Shopify are two of the most popular eCommerce platforms. I will explain some of the differences between one and other. At MagmaLabs we use both, so we have to be very objective when it comes to defining which platform will...
3 plataformas de ecommerce para retailers
El formato non-store retailing sigue fortaleciéndose a nivel mundial y de acuerdo con la analista de Euromonitor, Amanda Bourlier, en 2021 se registrarán más de 200,000 millones de dólares en ventas en este rubro. Para los negocios...
5 Next Key Dates For Ecommerce Sales
We are in the middle of the year, so this is the last chance you get to ensure that your ecommerce is performing in an optimal way, improve your user experience and boost your ecommerce marketing strategy before holidays arrive. There...
Simple SEO Tactics for Shopify Stores
SEO is a long-term play, but it’s worth it. It can help businesses rank higher in Google for their related keywords, which provides a competitive advantage. It provides higher visibility and a sense that the business is “more important”...
5 Expert Tips to Increase Ecommerce Traffic and Conversion Rates
As an Expert Ecommerce Consultancy, we know how important is to achieve your business goals after the launch of your site. You can have the best platform and the best features integrated to your online store, but if you don’t have...